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Deliverability Playbook 2020

Deliverability Playbook 2020

Every day, people receive more than 293 billion emails, a staggering number that only represents a fraction of those sent. Strong deliverability ensures a marketer’s messages make it to the inbox and unfortunately, many underestimate its importance until there’s a major issue.

Deliverability is determined by a host of factors, such as subscriber engagement and list quality, which determine your sender reputation score. That number factors how the Internet Service Providers treat your email — and ultimately, your revenue. Sailthru developed Delivering Results to the Inbox to help email marketers understand and improve their deliverability.  

Download the guide to learn more about:

  • The complex path every email takes to the inbox
  • How strong deliverability impacts revenue
  • Strategies for improving sender reputation
  • Optimizing email content for deliverability
  • Why preference centers are paramount
  • Permission best (and worst) practices
  • Email legislations from around the world

Topics covered:

  • Email marketing
  • Deliverability
  • Sender reputation
  • Data collection
  • Permission practices
  • Data privacy
  • Email legislation

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