Harvard Business Review Whitepaper

Beyond the Hype

How Marketers Can Capitalize on AI 

While artificial intelligence is already transforming marketing outputs for early adopting brands like JustFab, Condé Nast, and MATCHESFASHION, the reality is that many marketing organizations are struggling to filter out the hype surrounding AI and machine learning. This leads to further challenges advancing beyond basic AI/ML use cases, leaving most brands unable to gain a competitive advantage with this transformative tech. 

Sailthru sponsored this Harvard Business Review Analytic Services whitepaper aiming to peel away the hype of AI/ML.

Download now to learn:

• How forward-looking marketers are pushing AI beyond first-generation chatbots to support large-scale AI efforts
• Common hurdles marketing organizations may encounter that can derail AI/ML strategies
• Best practices to address challenges and help brands create a foundation for ongoing modernization with AI 
• Plus, hear from top marketers and industry experts on their unique points of view