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Beyond the Hype
How Marketers Can Capitalize on AI
While artificial intelligence is already transforming marketing outputs for early adopting brands like JustFab, Condé Nast, and MATCHESFASHION, the reality is that many marketing organizations are struggling to filter out the hype surrounding AI and machine learning. This leads to further challenges advancing beyond basic AI/ML use cases, leaving most brands unable to gain a competitive advantage with this transformative tech.
Sailthru sponsored this Harvard Business Review Analytic Services whitepaper aiming to peel away the hype of AI/ML.
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