You already know the spread of coronavirus is having an unprecedented and unpredictable impact on the retail industry. What you don’t know is how or when it will end, especially with stay-at-home orders varying wildly from one state to the next.
That makes ecommerce and email marketing more important than ever. Sailthru has compiled 14 tactics to test right now as retailers navigate uncharted territory while communicating with customers, saving sales and lifting loyalty.
Download the guide to learn more about:
- Adapting to changes in consumer behavior
- Omnichannel offerings like BOPIS and curbside pickup
- Tailoring your triggered messages
- Personalizing every element of an email
- Improving your content+commerce strategy
- Creating community with customers, loyalty members and employees
- Best-in-class examples from Target, Thrive Market, Nike, Best Buy, MATCHESFASHION and more!
Topics covered:
- Changes in consumer behavior
- Email marketing and triggered messages
- Omnichannel retail
- Personalization
- Content marketing
