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Sailthru surveyed 1,000 Americans and 1,081 people in the UK in order to measure and understand the myriad consumer attitudes towards traditional brick-and-mortar shopping, and how digital shapes those sentiments and actual consumer behavior.
We asked everything from which shuttered retailers consumers miss the most, which ecommerce brands they wish had in-store options, how email/push notifications impact in-store behavior, and much more.
You can access the full proprietary analysis in our “Brick and Mortar Blindness” report. Here are a few highlights of the findings inside:
- One-third of US consumers have been driven to in-store action by email
- British respondents generally found mobile messages more pushy than their American counterparts
- While most people are indifferent about in-store technology, older American consumers like the idea of being able to ship their in-store purchases home