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The 4 Curbside Customers to Know in 2021

The 4 Curbside Customers to Know in 2021

Curbside pickup and buy online, pickup in-store (BOPIS) have never been more popular, with consumers “clicking and collecting” 78% more than they were pre-pandemic. But as these shopping behaviors become more prominent, it’s a mistake to think of them as yet another shopping channel.

The customer is the channel. Together, Sailthru and Liveclicker have identified four unique customer personas — the new shopper, the loyal customer, the BOPIS beginner and the pickup pro — with best practices for massaging your messaging when engaging each of them.

Download the guide to learn more about:

  • Changes in the retail landscape and consumer behavior
  • Messaging tactics tailored to different customer personas 
  • Working BOPIS and curbside pickup into acquisition
  • The right recommendations and email triggers for each persona
  • Personalization and segmentation strategies
  • Examples from the brands doing it best including Target, The Home Depot, Best Buy, and more!

Topics covered:

  • Email marketing
  • Mobile messaging
  • Customer acquisition
  • Personalization
  • Segmentation
  • Triggered messages
  • Recommendation algorithms

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