How NASCAR became an omnichannel success Get the case study

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A Marketer’s Guide to Working Smarter Not Harder

A Marketer’s Guide to Working Smarter Not Harder

The past year has been tough for marketers everywhere. In fact, 59% have felt like quitting their current job at one point. The pressure is real — and it’s not going away anytime soon.

So, how can you accomplish all of your goals and feel more fulfilled without any extra work? Learn how you can use automation and data-driven strategy to do more with less and start working smarter instead of harder.

Download the guide to learn more about:

  • Future marketing trends and industry predictions
  • Building a data-driven marketing strategy
  • The tech capabilities that can elevate your efforts
  • Accelerating your workflows and processes through automation

Topics covered:

  • Continued growth of ecommerce
  • Foundational omnichannel marketing strategies
  • First-party data
  • Audience segmentation
  • AI-driven personalization
  • Automated email triggering, targeting, and testing tactics
  • Increasing engagement and conversion rate through dynamic email content
  • Cross-functional marketing KPIs and reporting tools
  • Onboarding email series


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