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2020 Holiday Marketing Playbook

2020 Holiday Marketing Playbook
Email and CRM Strategies to Crush Q4

Cultural shifts, new technology and privacy laws, plus a global pandemic: A lot has been going on in the world and it’s impossible to forecast its full impact on retail, not to mention the economy at large. One prediction we do feel confident making is that this year, we’ll see a holiday season unlike any other.

With that in mind, now is the time to start holiday planning and Sailthru has compiled an all-star lineup of invaluable, actionable email marketing and CRM strategies to help retailers crush Q4.

Download the guide to learn more about:

  • Adapting to changes in consumer behavior
  • The importance of personalization
  • Triggered messages, particularly cart abandonment
  • How to grow your customer base and build on existing loyalty
  • Promotional strategies and the segments to test them on
  • Recommendation algorithms and the data they require
  • Content+commerce strategies
  • Best-in-class examples from Target, Tory Burch, Best Buy, Sephora, RevZilla, and more!

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