We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
Turning a One-Off Purchase Into a Customer Relationship This Valentine’s Day
Sailthru Founder and Chariman talks cultivating customer relationships. Key shopping dates such as Valentine’s Day can deliver a significant uplift in sales. However, brands face two main challenges: how do they know if the buyer is looking for a one-off gift and how can they turn a first-time, one-off purchase into a customer relationship that delivers long-term profitability?