We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more
here.
Top 5 Marketing Predictions for 2015
For 2015, it will become crucial for all content to be personalized to the customer’s needs and wants. For retail, this means customizing the online shopping experience for the individual visitor instead of offering a single model for all customers visiting the website. SailThru, RichRelevance, and Triggered Messaging from bubblebox:media, are just a few examples of tools that use customer’s shopping habits and historical patterns to adapt the product range represented.