We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more here.
There’s A $10 Billion Opportunity As Marketing Hits The Big Time
New B2C marketing competencies focus on user identity data and personalization, with a goal of having the right content and experience for each user (during the three seconds they are looking at that page on their tablet or mobile device). Key players include Bloomreach*, Marigold Engage by Sailthru, Monetate, Optimizely*, Kahuna, and Appboy – all of which focus on optimizing web pages, mobile apps and/or email to drive the highest conversion and revenue per visitor.