Press Release

There’s A $10 Billion Opportunity As Marketing Hits The Big Time

New B2C marketing competencies focus on user identity data and personalization, with a goal of having the right content and experience for each user (during the three seconds they are looking at that page on their tablet or mobile device). Key players include Bloomreach*, Sailthru, Monetate, Optimizely*, Kahuna, and Appboy – all of which focus on optimizing web pages, mobile apps and/or email to drive the highest conversion and revenue per visitor.