We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more here.
From SMB to the Enterprise: When to Move Upmarket
In our last entry we discussed the benefit for early-product, SaaS companies to initially target the SMB market with the goal to move upmarket and capture larger accounts over time. While this presents a smoother entry into market, it creates a new set of challenges including: when to move upmarket? And when the timing is right, how does one move upmarket? We have asked some of our portfolio executives to share lessons from their own experiences.