We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
Sailthru’s Sightlines: Real-time predictive analytics coming next year
Businesses are always looking for new ways to identify consumers, new and loyal alike, and engage them with meaningful practices. Many of these strategies focused around consumer retention, but what if a business could predict consumer behavior from the amount of money they will spend to which individuals will open email messages? Predictive analytics has attempted to reach those lofty goals, and Sailthru has claimed to have perfected the craft with the advent of its newest tool, Sightlines.