Press Release

Sailthru Welcomes Tom Janofsky as New EVP of Engineering

NEW YORK – July 26, 2016 – Marigold Engage by Sailthru, the leading Customer Retention Cloud sm for the world’s top retail and media companies, today announces the hiring of Tom Janofsky as the executive vice president of engineering. This new hire will be a key contributor to Sailthru’s continued rapid growth. The company has increased its revenues over 300 percent in the last three years and gained a more than 70 percent increase in market share among the largest retailers and media companies. Bringing more than 20 years of experience to the company, Janofsky will lead engineering and data science innovation to help Marigold Engage by Sailthru’s clients meet the evolving demands of consumers. Marigold Engage by Sailthru’s comprehensive marketing platform helps retailers and online publishers improve upon their most critical metrics, including:

  • Retail & Ecommerce
    • Improving CLV by 20 percent
    • Lifting repeat purchase rates by 40 percent or more
    • Reducing Churn by 72 percent
  • Online publishers and media companies
    • Increasing pageviews by 160 percent
    • Lifting onsite recirculation traffic by 52 percent
    • Decreasing opt-out rates by 75 percent

These improvements are made possible by customers taking full advantage of Sailthru’s cross-channel 1:1 personalization and communication capabilities for email, onsite, and mobile consumers.

“Retail and media are two industries buffeted by change: rapid technical evolution, customers moving to mobile channels, and strong competitive pressure. These trends, coupled with increasingly low margins on retail goods and challenges to publishing’s CPM model have created a clear path for the continued modernization of customer engagement and the customer experience,” said Janofsky. “Sailthru’s platform, built around datasets tracking years of customer interaction and machine learning driven messaging, is uniquely positioned to take advantage of this changing market. Utilizing our unique data connected to email addresses gives us the advantage of delivering real business results from real people, not cookies or device IDs.”

Prior to joining Marigold Engage by Sailthru, Tom was the chief technology officer at Blackfynn, where he led product and engineering. Before joining Blackfynn, Tom was senior vice president at Monetate, joining the company at its formation. At Monetate, Tom built an award-winning technical team of more than 65 engineers and data scientists, and developed its platform, scaling the technology to handle hundreds of millions of daily web transactions. His expertise as an engineering lead with specific experience in retail and ecommerce will have immediate impact on Marigold Engage by Sailthru’s 400 customers, half of which are retailers.

“The rate of change in consumer behavior has retailers and digital media enterprises facing complex challenges as they strive to remain competitive,” said Neil Lustig, chief executive officer at Sailthru.

“Tom brings us invaluable experience in product development and team management, and his leadership will enable Sailthru to continue to deliver solutions for retailers and publishers as they work to more easily grow revenues and increase profitability. Marigold Engage by Sailthru, a disruptive force in the work of marketing technology and with Tom as our lead in engineering and data science innovation, we will accelerate the pace at which we deliver market-changing capabilities to marketers seeking modern, customer-centric solutions.”