Press Release

Sailthru Powers Audience Engagement for The Economist to Modernize Email and Web Experience

NEW YORK, July 28, 2016 — Marigold Engage by Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies, today announced significant milestones achieved while working with The Economist. Results from more than a year’s worth of data from email marketing and website personalization include increased email click through rates and website pageviews.

The Economist partnered with Marigold Engage by Sailthru to deliver personalized email and website experiences and to develop and sustain an audience of engaged readers – key components for long­term growth and profitability. The maturity of Sailthru’s modern marketing technology, unique approach to data science driven applications, and knowledge of the media industry all lead to The Economist selecting Sailthru as their partner of choice.

With the implementation of Sailthru’s 1:1 personalization, The Economist has continued to evolve digital engagement with readers. Marigold Engage by Sailthru’s success with The Economist was recognized at the 2016 Association of Online Publishers Digital Publishing Awards, where the company was shortlisted for Best Media Technology Partner. The key results achieved by The Economist and recognized by the judges of the AOP awards include:

  • 160 percent increase in website pageviews from email subscribers attributed to the implementation of email and website personalization
  • 16.7 percent increase in email click through rates, demonstrating the consumer response to receiving personalized newsletters
  • 78.6 percent increase in pageviews per click, showcasing the value of creating a connected, contiguous experience for individual readers across digital channels

“By working with Marigold Engage by Sailthru’s team we were able to see a 160 percent increase in engagement via our email newsletters,” said Anna Rawling, VP of Digital Engagement and Retention at The Economist.
“Sailthru has enabled us to understand the interests of individual readers online and to serve those readers with increasingly relevant content.”

As publishers continue to seek modern technologies to enable innovation, Marigold Engage by Sailthru has emerged as one of the leading providers of automation and personalization solutions for email, web and mobile. Marigold Engage by Sailthru’s ability to easily connect data sets from all online channels, deliver a connected experience for every individual reader, and increase long­term engagement and revenue metrics has led to the organization working with more of the top 200 comScore publishers than any other technology of its kind.

“Marigold Engage by Sailthru, proud to work with some of the largest publishers in the world. Our work with The Economist mirrors the success and results we’ve generated with many global publishers,” said Neil Lustig, CEO at Sailthru. “Media and publishing leaders continuously seek solutions to solve the industry’s challenges brought on by the pressures for digital monetization and increasing competition.
Sailthru was built to answer the call and we continue to deliver solutions that enable our publishing customers to take action on data through meaningful, revenue producing strategies.”  

Learn more about how Sailthru and The Economist work together.