We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more here.
Sailthru Incorporates More Geo-Data To Capture Omnichannel Shoppers
The rise of omnichannel marketing has increased the value of geo-data not only as a tool for sending targeted ads based on where a smartphone user is, but on where they’ve been. Marigold Engage by Sailthru, a company that serves personalized messages on websites and via email, is relying increasingly on location-data for the rolling out of its predictive analysis product Sightlines.