We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more here.
Post-Cyber Weekend Customer Retention Tips
The holiday season is a great time to drive big revenue numbers from your existing customer base, but it’s also an incredibly powerful time to introduce new customers to your brand. In fact, up to 46% of “cyber weekend” revenue in 2014 for Sailthru’s commerce clients was driven by first-time buyers.