We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more
here.
Omnichannel and Personalisation – It’s all in the timing
In the second of this four part series, Neil Capel, Founder and CEO of Sailthru discusses how building a single customer view taking into account historic purchasing history is a must when appealing to customers in the holiday season and how it is critical to embrace the power of omnichannel marketing and ensure that the user experience is personalised to match the consumers’ expectations rather than giving into the pitfalls.