Press Release

A Numbers Game – Why omnichannel marketing is worth it

Personalisation, single customer view, omnichannel, multichannel, cross-channel, orchestration, proximity, relevancy, 1:1 – these are all terms that companies use on a daily basis. Sailthru founder and chairman, Neil Capel declares that omnichannel personalisation is the next generation of marketing automation and it’s a requirement for business success, especially in ecommerce.