New York Media Selects Sailthru to Enable Subscription Growth Through Personalized Engagement with More Than 1 Million Newsletter Subscribers
New York City – May 31, 2016 – Sailthru, the leading Customer Retention Cloud sm for the world’s top retail and media companies, today announced that New York Media has selected the company to increase subscriber engagement and retention through personalization. New York Media produces leading websites including NYMag.com, Vulture, the Cut and Grub Street, covering news, culture, fashion, food, and personalities, attracting more than 25 million unique visitors each month. As distribution for online content via social platforms continues to grow, New York Media plans to simultaneously invest in audience development and retention programs to sustainably grow advertising revenue via owned channels.
Email marketing is a critical component of New York Media’s subscriber engagement and retention strategy, with daily email newsletters driving onsite advertising revenue. With Sailthru, which features sophisticated personalization capabilities including dynamic content, automated cadence control and cross-channel coordination, New York Media can now deliver a unique, contiguous experience for every individual reader between brand websites and email newsletters. In addition, Sailthru’s capabilities will allow New York Media to easily deliver personalized welcome streams, re-engagement campaigns and other programs proven to increase engagement and the value derived from a retained audience.
“With our increased priority on owned media performance, we sought a new partner that brought deep background on the requirements of media companies and strategies to be most successful with subscriber growth, re-activation, and engagement. With Sailthru we found that combination of expertise to help us further modernize our email marketing and extend personalization across all owned digital channels,” said Ken Sheldon, Executive Director of Audience Development, New York Media. “With Sailthru we’re able to increase our marketing and personalization capabilities to grow our newsletter audiences within which we find many of our most loyal readers. Our global audience is as diverse as New York itself; engaging our readers through personalized content is simply a natural extension of what our brand has always represented.”
“Online media companies and enterprise publishers come to us seeking innovation and creativity around engaging, growing, and retaining their readership. These companies know what they want to do – and what they need to do – to thrive today; however, it can be quite daunting to identify a partner that can truly deliver on the potential of personalization,” said Neil Lustig, CEO, Sailthru. “We’re thrilled that New York Media has selected our customer retention solution to meet their needs for increasing engagement today and continuing to increase profitable growth in the future.”
About New York Media
New York Media is the parent company of the groundbreaking magazine New York; the up-to-the-minute news and service website nymag.com; the Grub Street food site; the entertainment and culture news site Vulture; the fashion and lifestyle site the Cut; Science of Us, a window into the latest science on human behavior; and New York Weddings and New York Design Hunting magazines.