We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold
here.
New tech out-personalises ‘old school’ approaches
Personalisation is a major priority for marketers today but there isn’t a single standardised definition, making adoption difficult to manage, according to Neil Capel, Founder and Chairman for Sailthru, who here explains how to identify modern technologies and understand the true level of personalisation that mature solutions can deliver.