Press Release

New tech out-personalises ‘old school’ approaches

Personalisation  is  a  major  priority  for  marketers  today  but  there  isn’t  a single   standardised   definition,   making   adoption   difficult   to   manage, according  to  Neil  Capel,  Founder and Chairman  for  Marigold Engage by Sailthru,  who  here  explains  how  to identify   modern   technologies   and   understand   the   true   level   of personalisation that mature solutions can deliver.