Investopedia harnesses Sailthru’s audience data and email personalization capabilities to increase user engagement by 114 percent
New York – May 03, 2017 – Investopedia, the world’s leading online source of financial content, announces major improvements in audience engagement and direct traffic through its partnership with Sailthru, the leading cross-channel experience management platform for the world’s top retail and media companies. The improvements include a 114 percent increase in pageviews from email newsletters and alerts, and an 81 percent increase in site sessions driven by email, year over year.
Investopedia recognized an opportunity to overhaul its email marketing initiatives and engage its audience with more timely custom content to improve the reader experience across multiple channels.
Investopedia aligned its marketing, editorial, and data science initiatives to plan and implement a new strategy for email to leverage Sailthru’s technology. This led to consistent month-over-month growth in pageviews from email, sessions from email, pageviews per session and other key metrics. This is one of Investopedia’s many strategic investments prioritized to present its users with timely and engaging content. Sailthru’s partnership with Investopedia is part of an on-going marketing strategy focused on data, customization and user experience – a strategy that has helped lead Investopedia to over double growth in media sales revenue.
Sailthru’s platform will also allow Investopedia newsletters to be based on a template that dynamically populates content catered to the individual audience member.
“As part of Investopedia’s ongoing mission to provide actionable financial insights, we’re constantly investigating new methods to deliver tailored content to our users. Sailthru has helped us understand and engage in real time with our audiences like never before. As a result, we have seen significant growth in both engagement and average session duration,” said David Siegel, CEO, Investopedia.
Sailthru’s suite of connected capabilities, including high performance email and robust subscriber profiles, enabled Investopedia to automate and engage with individual audiences through true one-to-one personalized emails. After introducing this change, Investopedia experienced its highest-ever traffic from email, during what is historically its slowest time of the year. Investopedia harnessed testing, exploration and agility to change the way their marketing functioned. These new processes and technologies now enable customer-first operations and execution.
“Every company loves talking about innovation, but today it takes a pioneering spirit in an enterprise to promote the change needed to truly deliver. What the Investopedia team has achieved is significant. It is no easy feat to break down organizational silos and decide to start anew with data strategy, but it is the only way to close the gap between what modern businesses and modern consumers both desire,” said Neil Lustig, CEO, Sailthru. “Investopedia’s success is a testament to what publishers can achieve by putting data at the heart of process. We’re proud to be their partner in promoting change in their key marketing channels.”
Investopedia is the world’s leading online source of financial content, with more than 25 million unique visitors and 78 million pageviews each month. Powered by a team of data scientists and financial experts, Investopedia offers timely, trusted and actionable financial information for every investor, from early investors to financial advisors to high net worth individuals. Investopedia is wholly owned by IAC (NASDAQ: IAC) and operated by IAC Publishing, a collection of some of the web’s largest and most trusted digital media brands. For the latest in financial news and information, visit https://www.investopedia.com.https://www.investopedia.com/
Sailthru helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s most innovative publishers, including Business Insider, Refinery29 and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed. Founded in 2008, Sailthru’s exceptional group of investors include Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit www.sailthru.com.