Interview: “Consumers are more educated. They don’t want to be hit over the head every day” –Sailthru CEO on smart marketing
Making use of publishers’ and e-commerce brands’ customer data Sailthru is designed to help clients personalise their interactions with their clients. The company now counts more than 200 employees and recently took on USD50m in funding to expand outside the US. Here, founder and CEO Neil Capel talks smart marketing and why New York is the fastest city in which to raise funding.