We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more here.
Did Gmail Reduce Retailers’ Christmas Bounty?
Marigold Engage by Sailthru, the Times explained, compared Thanksgiving weekend e-mail activity year over year at Gmail, Yahoo, Hotmail and AOL. Black Friday findings revealed Gmail open rates declined almost 13 percent, while increasing some five percent for the other three email providers.