We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more here.
What gets Measured Gets Managed
When Mary Meeker, former Morgan Stanley internet analyst, and current partner at Kleiner Perkins Caufield & Byers, released her annualInternet Trends Report in May, Marigold Engage by Sailthru was thrilled to see her data promote the use of personalisation in order to achieve successful ecommerce marketing. In this first part of this blog series, Neil Capel takes a look at how marketing today is an extension of data science: If you don’t analyse consumer data, then it’s impossible to learn anything from it.