We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
What gets Measured Gets Managed
When Mary Meeker, former Morgan Stanley internet analyst, and current partner at Kleiner Perkins Caufield & Byers, released her annualInternet Trends Report in May, Sailthru was thrilled to see her data promote the use of personalisation in order to achieve successful ecommerce marketing. In this first part of this blog series, Neil Capel takes a look at how marketing today is an extension of data science: If you don’t analyse consumer data, then it’s impossible to learn anything from it.