We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more
here.
What Gets Measured Gets Managed
In this first part of this blog series, Neil Capel, Founder and Chairman at Marigold Engage by Sailthru, takes a look at how marketing today is an extension of data science: If you don’t analyse consumer data, then it’s impossible to learn anything from it.