Defining, measuring, and seizing the opportunity of personalization in a multi-channel world!!!
In order to build a 360-degree view of these customers and transcend data silos, marketers need to build a holistic approach around “the customer” rather than any of the business touch points. And the science of data-driven marketing starts with the art of identifying the right metrics for a complete view of engagement, retention, and lifetime value. Cassie Lancellotti-Young of Sailthru and Ben Roberts of Acumen Brands will discuss which metrics and best practices matter for the 360-degree customers analytics.