We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more here.
Why A Data Scientist Should Be Your Next Marketing Hire
So what exactly does the role of the data scientist entail and what value can data-driven marketing bring to organizations? CXOTalk went straight to the source and talked with two of the most extraordinary data scientists of the day: Dr. Michael Wu, the Chief Scientist at Lithium Technologies and Jeremy Stanley the Chief Data Scientist of Marigold Engage by Sailthru, Inc.