We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more here.
Creating a Single Customer View
In today’s competitive marketplace, ecommerce companies need to capture a 360-degree picture of their potential consumers and create a single customer view (SCV). It’s the only method to overcome data silos perpetuated by the many channels through which consumers can engage with a brand and make purchases. This holistic view of the consumer should include both their behaviour across all channels, as well as their interests and unique personality indicators.