Press Release

C2B: Taking a Consumer-Centric Approach Rather Than a Campaign-Centric One

Today, most marketers still work the old way – create a product or service, create a message, test the message, tweak it, and pray! They don’t put the consumer first.Outsell recently spoke with Neil Capel, founder and CEO of Sailthru, a company focused on building the dataset around the user, rather than the campaign.