We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru. Learn more here.
How BuzzFeed, R29, and Other Top Publishers Optimize Their Headlines and Images
Testing headlines and images isn’t just good for your clicks. Optimization can also improve your email strategy.Refinery29 uses Sailthru to create different segments within their emails for stories. In order to make sure they’re sending out the best version of their email, they use headline and image testing as a way to optimize every email.4