We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
Bridging the NoSQL Gap between CMO and CIO
Companies have vast amounts of customer data but without a coherent, cohesive strategy between the CMO and CIO, organisations will struggle to maximise that data to become a truly customer focused business. This shift in culture can be driven by technology itself – as the rapid adoption of NoSQL by companies such as Netflix, LinkedIn, Sailthru and Twitter reveals.