Press Release

Bridging the NoSQL Gap between CMO and CIO

Companies have vast amounts of customer data but without a coherent, cohesive strategy between the CMO and CIO, organisations will struggle to maximise that data to become a truly customer focused business. This shift in culture can be driven by technology itself – as the rapid adoption of NoSQL by companies such as Netflix, LinkedIn, Marigold Engage by Sailthru and Twitter reveals.