We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold
here.
Boarding the B-U-S: Defining and Measuring Personalization in a Multi-Channel World
A unified view of the customer is table stakes for driving the type of personalization I prescribe and champion this as a former marketer myself, so even if 360-degree personalization is still a ways off on your radar, I encourage you to take the right steps toward that single view of the user today.