We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
Alex and Ani Sees Significant Lift in Email Revenue
Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails, according to a case study. Alex and Ani partnered with omnichannel personalization and marketing platform provider Sailthru, which collected data across its entire ecosystem.