“Headlines are driven by acquisition but profitability is driven by retention, and I think the Holy Grail is 1:1 personalization. But there are challenges. We have access to so much information – how do you digest it in a way that is actionable Sailthru has been a great tool; one partner that can actually make this a lot more simple.”
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Retail Personalization Index
The definitive guide to modern personalization and customer experience management
A cheat sheet for digital marketing terms and jargon
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