The largest beauty retailer in the U.S., Ulta adorns its extensive product offering with celebrity collaborations, a well-designed app and in-store events that feature consultants who know how to beautify the brand’s loyalists. More than 1,100 locations offer all the beauty services of your favorite salon, complete with facials and free makeup tutorials. Digitally, the beauty empire offers an unparalleled, innovative preference center that thoroughly onboards new users to provide ‘just for you’ and ‘we think you’ll love’ product recommendations. On- or offline, the entire customer experience revolves around Ultamate Rewards, the loyalty program that houses members’ profiles, preferences and shopping history. As it should; rewards members account for more than 90% of Ulta’s sales.