The RealReal makes high-fashion accessible to millions of buyers and sellers on its consignment marketplace. No other brands offer a verification service like The RealReal, which employs in-house authenticators like gemologists, jewelers, and handbag experts to ensure that every single consigned item is real (real). The brand provides shoppers with editorially-rich content like style look books, and local events to its projected eight million members to learn more about the world of high fashion and how they can become experts too. The RealReal’s app makes it easy to fall in love with certain designers and visually similar items with its ‘obsessions’ feature. Consumers can just tap the heart next to an item and before long their ‘obsessed’ tab will become a highly-curated feed of products they love — allowing them to shop all their favorites in one place.