Top 100 Winners
Equipped with powerful personalization and product recommendation engines, it’s no mystery how this brand excels with customer-centric messaging across all channels. From the first interaction with this brand, shoppers are guided through a comprehensive style quiz to generate product recommendations that fit their individual interests. These styles then become the center of future communications on-site, via email, and through SMS messages to personalize each shopper’s experience and make every individual a VIP.
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Why we love ShoeDazzle
This subscription shoe service stomps on the competition when it comes to web product recommendations. In TechStyle brand fashion, ShoeDazzle uses a style quiz to onboard shoppers and learn about their interests. From this quiz, ShoeDazzle recommends products that best fit its customers’ styles and displays them on the site in a personalized showroom alongside recommended best sellers that fit customer shopping habits.
Top triggered messages
ShoeDazzle’s product recommendations are personalized down to shoe type and style with on-brand voice throughout every stage of the customer lifecycle. From the welcome series for new customers through win-back messaging for lapsed ones, ShoeDazzle nails the behavior-based triggered messages it uses.
ShoeDazzle is one of only 12 brands (4%) in this year’s Index that sends out browser notifications to drive active users on their computer back to its website. This acts as another touchpoint in the brand’s well-orchestrated messaging strategy. Shoppers that were on the fence about a product or promotion can receive special alerts when they’re actively online, making it more likely to not only reach the potential customer—but for someone to take action after receiving it.
Download the Retail Personalization Index
You’ve seen the highlights. Now, see the research insights as detailed by retail experts. Download this year’s Index for an in-depth look at the winners, their strategies, and how they approached a changing culture.