This subscription shoe service stomps on the competition when it comes to web product recommendations. In TechStyle brand fashion, ShoeDazzle uses a style quiz to onboard shoppers and learn about their interests. From this quiz, ShoeDazzle recommends products that best fit its customers’ styles and displays them on the site in a personalized showroom alongside recommended best sellers that fit customer shopping habits.

ShoeDazzle’s product recommendations are personalized down to shoe type and style with on-brand voice throughout every stage of the customer lifecycle. From the welcome series for new customers through win-back messaging for lapsed ones, ShoeDazzle nails the behavior-based triggered messages it uses.

ShoeDazzle is one of only 12 brands (4%) in this year’s Index that sends out browser notifications to drive active users on their computer back to its website. This acts as another touchpoint in the brand’s well-orchestrated messaging strategy. Shoppers that were on the fence about a product or promotion can receive special alerts when they’re actively online, making it more likely to not only reach the potential customer—but for someone to take action after receiving it.