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female modeling black high heels

Fashion/Apparel

#16

ShoeDazzle

Sailthru Client

Ah, yet another personalization darling from the TechStyle Fashion Group. ShoeDazzle became the latest sister brand to land on top of the 2021 Index. What is this company doing so right?

Overview

Equipped with powerful personalization and product recommendation engines, it’s no mystery how this brand excels with customer-centric messaging across all channels. From the first interaction with this brand, shoppers are guided through a comprehensive style quiz to generate product recommendations that fit their individual interests. These styles then become the center of future communications on-site, via email, and through SMS messages to personalize each shopper’s experience and make every individual a VIP.

Categories

Previous Rank

18

Founded

2009

Model

Private

Shoedazzle

Total Score

64

Email

28

Web

25

Mobile

3

Offline

1

Other

7

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ShoeDazzle

Why we love ShoeDazzle

Personalized showroom

This subscription shoe service stomps on the competition when it comes to web product recommendations. In TechStyle brand fashion, ShoeDazzle uses a style quiz to onboard shoppers and learn about their interests. From this quiz, ShoeDazzle recommends products that best fit its customers’ styles and displays them on the site in a personalized showroom alongside recommended best sellers that fit customer shopping habits.

shoedazzle style profile

Top triggered messages

ShoeDazzle’s product recommendations are personalized down to shoe type and style with on-brand voice throughout every stage of the customer lifecycle. From the welcome series for new customers through win-back messaging for lapsed ones, ShoeDazzle nails the behavior-based triggered messages it uses.

Browser messaging

ShoeDazzle is one of only 12 brands (4%) in this year’s Index that sends out browser notifications to drive active users on their computer back to its website. This acts as another touchpoint in the brand’s well-orchestrated messaging strategy. Shoppers that were on the fence about a product or promotion can receive special alerts when they’re actively online, making it more likely to not only reach the potential customer—but for someone to take action after receiving it.

website browser messaging example

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Total Score 79
  • Email 21
  • Web 20
  • Mobile 17
  • Offline 9
  • Web 12
07 Food52
  • Sailthru Client
  • Most Improved

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