Health/Beauty

#1

Sephora

Overview

Beauty products are designed to look different on every face and four-time Index champion Sephora understands how to make its shopping experiences just as personalized as its products. Through its industry-leading loyalty program, the brand collects customer data and builds long-term shopper relationships with ease.

  • 2021 Rank 1
  • Founded 1970
  • Model Private

Health/Beauty

#1

Sephora

  • Accolades:
  • 5-Year Spotlight
  • Top Mobile Score
  • Top Ten
  • Top Website Score

Total Score

65⁄80

  • email

    22⁄30

  • web

    24⁄25

  • mobile

    11⁄13

  • offline

    7⁄7

  • privacy

    1⁄5

Sephora

Why we love Sephora

Progressive Profiling for Better Personalization

Navigating a virtual cosmetics counter can be daunting, but Sephora’s robust recommendation engine combines collected customer data with predictive analytics and personalized quizzes to help customers find the right reds and the best beiges every time.

 

 

Seamless In-Store and Online Customer Experiences

Having embraced omnichannel retail early, Sephora has perfected providing a consistent and frictionless shopping experience for every customer — whether they’re shopping in a store, on its website, within its mobile app, or navigating between all three.

The Brand’s Beauty Insider Program

Rather than sending the same shade of email promotions to every subscriber, Sephora helps shoppers feel special by tailoring messages to each recipient’s loyalty tier and allowing them to use program points for donations to favorite charities that align with Sephora’s ethos.

Up Next

3 DSW

Download the Retail Personalization Index

It’s here: the complete guide to this year’s top 100 retailers and ecommerce brands paving the way forward in personalization and CX. Discover how these leaders made the list, with proven tips to improve your personalization strategies.

GET YOUR COPY