Department Store/Marketplace

#9

Nordstrom

Overview

Nordstrom wrote the book on customer service — literally. “The Nordstrom Way” explains the retail giant’s approach to delivering a top-notch customer experience, which extends to every digital channel as well.
  • 2021 Rank 7
  • Founded 1901
  • Model Public

Department Store/Marketplace

#9

Nordstrom

  • Accolades:
  • 5-Year Spotlight

Total Score

53⁄80

  • email

    16⁄30

  • web

    19⁄25

  • mobile

    8⁄13

  • offline

    7⁄7

  • privacy

    3⁄5

Nordstrom

Why we love Nordstrom

Monthly Benefits Emails for “Nordy Club” Loyalty Program Members

From bonus points to first dibs on the sale rack, Nordstrom’s Nordy Club has plenty of benefits, which the brand makes sure to share regularly in the form of monthly benefit emails.

Employee-Generated Website Content and Product Showcases

Nobody knows Nordstrom’s product better than its employees, whose expertise can be found on the website’s content and product showcases as they help customers complete their looks.

Hyper Personalized Homepage Experiences

With personalized content and reminders of past browsing, Nordstrom keeps its homepage relevant for every individual customer, whose personalized experience starts as soon as they log on.

 

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