Like others in the apparel space, high-end fashion retailer MATCHESFASHION.COM quizzes new customers about the styles and designers they prefer, and their email communication is highly personalized based on those preferences. The luxury retailer also invests in editorial content with “The Style Report,” an online fashion and lifestyle magazine, and personalizes the customer experience through MyStylist, a complimentary personal shopping concierge.

MATCHESFASHION.COM provides attribute-driven product recommendations as “Match it With…” suggestions, as well as a curated “Instant Outfit” feature. The retailer retargets customers leaving behind abandoned shopping carts with ad messaging that shows not just the product, but a personalized discount offer or related message. Notably, when customers add out-of-stock items to their wish list, they will receive an email when the items are back in stock.

Overall Score: 59


Performance vs. Sailthru 100 Category Average

  • Website 1.5
  • Mobile 2.3
  • Other -0.1

What Works:

  • Rich collection of customer preferences and use of data in messaging
  • Strong use of personalization across email and website
  • Robust retargeting for abandoned carts

What We’d Like to See:

  • Customer ratings and reviews, particularly for fit
  • Rich push messaging and a message center in the mobile app
  • Personalized product and content recommendations in the mobile app