Department Store/Marketplace

#25

eBay

Overview

The unpredictable, ever-changing nature of eBay’s inventory could make the online marketplace impossible to navigate. However, savvy personalization skills fosters eBay’s seamless shopping experience whether you’re looking to buy an iPad or a small town in California.
  • 2021 Rank 8
  • Founded 1995
  • Model Public

Department Store/Marketplace

#25

eBay

Total Score

46⁄80

  • email

    19⁄30

  • web

    13⁄25

  • mobile

    8⁄13

  • offline

    3⁄7

  • privacy

    3⁄5

eBay

Why we love eBay

Email Subject Lines Tailored to Gender, Brand, and Product Preferences

eBay always cuts through the clutter with personalized subject lines that go beyond “Hey {{fiirst_name}}” and are tailored to customers’ gender, and brand and product preferences.

Relevant Product Recommendations, Collaborative Filtering, and Attribute-Based Messaging

Personalized recommendations are a must for a brand like eBay that sells literally everything. And this brand’s online marketplace delivers with robust collaborative filtering and attribute-based messaging to boot.

Curated Product recommendation Email Campaigns

Whatever your shopping style, eBay has the right email for you. The brand excels at recommendation-heavy email campaigns that take its enormous inventory and curates the right products for every shopper.

Up Next

25 HSN

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