Rent the Runway
Rent the Runway made headlines earlier this year when the high-end rental service was inducted into the exclusive “unicorn club” for startups with billion-dollar valuations. With membership plans as diverse as its closet — and now furniture, thanks to a partnership with West Elm — offerings Rent the Runway members can choose from one-time rentals or RTR Update or Unlimited memberships for more flexible swapping at a monthly cost. Whichever they choose, they can bank on an ultra relevant experience on any channel, fueled by comprehensive member profiles and detailed reviews that include customers’ sizes and measurements for context. “Any channel” increasingly includes offline; in May, Rent the Runway opened its fifth (and largest) brick-and-mortar store in San Francisco. Physical locations leverage the brand’s cutting-edge app to offer customers QR code-based shopping. Consumers pick their products, scan, and they’re on their way to the next occasion — rent-to-wear ready.