Industry:Luxury
2017 Score:53
Company Filing:Private
Founded:2009

The luxury fashion and accessories rental brand offers an endless inventory from over 550 brands. There are three subscription models -- RTR Reserve, RTR Update and RTR Unlimited -- to rent, swap or exchange your wardrobe. Rent the Runway's app lets customers choose an occasion and makes recommendations based on the formality of the event. One-to-one shopper recommendations and curated suggestions on the blog keep you inspired while app exclusives allow you early access to new arrivals with triggered push notifications. Infinite styles are in the palm of your hand with the ability to book drop-off reservations, returns, and a free dry-cleaning service. It’s no wonder RTR has 8.5 million customers.

2018 score: 62

21/30
website
11/15
mobile
13/25
other

Why we love Rent the Runway

Rent the Runway knows that its shoppers, especially when renting an outfit for a special occasion, need to be sure an item will work for the big day. RTR encourages user generated content, and have it well-integrated into the UX, with options to filter based on ‘women like me.’
User generated content
Rent the Runway doesn’t just welcome shoppers; it takes the time and effort to onboard them with best-in-class welcome and activation email flows. The email flows introduce RTR’s various subscription options, and nurture shoppers toward a first purchase by serving up emails featuring top reviewed items, an introduction to a stylist, and a highlight of its community of strong women with #myRTR user generated picks.
Customer onboarding
Rent the Runway’s mobile app lets shoppers choose an occasion and makes recommendations based on the formality of the event. Masterfully curated style edits and guides keep you inspired while app exclusives allow you early access to new arrivals with triggered push notifications.
Mobile app

Why we love Rent the Runway

User generated content

Rent the Runway knows that its shoppers, especially when renting an outfit for a special occasion, need to be sure an item will work for the big day. RTR encourages user generated content, and have it well-integrated into the UX, with options to filter based on ‘women like me.’

User generated content

Customer onboarding

Rent the Runway doesn’t just welcome shoppers; it takes the time and effort to onboard them with best-in-class welcome and activation email flows. The email flows introduce RTR’s various subscription options, and nurture shoppers toward a first purchase by serving up emails featuring top reviewed items, an introduction to a stylist, and a highlight of its community of strong women with #myRTR user generated picks.

Customer onboarding

Mobile app

Rent the Runway’s mobile app lets shoppers choose an occasion and makes recommendations based on the formality of the event. Masterfully curated style edits and guides keep you inspired while app exclusives allow you early access to new arrivals with triggered push notifications.

Mobile app

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