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Retail Top 100
| Industry: | Electronics |
| 2017 Score: | n/a |
| Company Filing: | Public |
| Founded: | 1986 |
Office Depot reported this year that it will position its unique features -- next day delivery, 6,000 IT technicians, and 28.6 million customers, to name a few -- into a multi-platform service to become a fully omnichannel business by 2020. The office supply chain is off to a strong start, offering thoughtful attribute-based suggestions on its website, app-exclusive deals on mobile, and an extensive communication preference center. Office Depot reported spending upwards of $32.5 million on its media budget for 2017, including its personalization strategy to target specific customers with its pointed advertising. It launched a consumer-focused campaign (rather than a business-focused campaign) in August 2018 for back to school items.
2018 score: 64
Tied with:
Why we love Office Depot
Why we love Office Depot
My Office Depot
The “My Office Depot” web feature organizes all customer needs in a sticky right rail. The feature allows you to view a store near you, your most recently viewed items, cart, and orders in one convenient sidebar, keeping recommendations and other key information front-and-center versus buried under product information, reviews, and other information in most other ecomm experiences.
Email customization
We love Office Depot’s strong email preference center and email recommendations. Office Depot’s attribute-based recommendations appeal to corporate and home office managers who might have forgotten certain ‘complete the look’-type items, such as ink and toner materials.
Mobile app
Office Depot’s mobile app offers all the modern bells and whistles with exclusive deals only available on the app and other services like ink and toner monitoring, which means that the app can do more than just push product. This is strong thinking about how to take what would otherwise be a commodity buy and turn it in to an actual experience.
How do you compare?
Sephora
SCORE:
The Body Shop
SCORE:
Urban Outfitters
SCORE:
Walmart
SCORE:
eBay
SCORE:
American Eagle
SCORE:
Net-a-Porter
SCORE:
JustFab
SCORE:
Nordstrom
SCORE:
Adidas
SCORE:
ShoeDazzle
SCORE:
Frank And Oak
SCORE:
Nike
SCORE:
DSW
SCORE:
Fabletics
SCORE:
The RealReal
SCORE:
Bed Bath & Beyond
SCORE:
Shopbop
SCORE:
PacSun
SCORE:
Petco
SCORE:
Best Buy
SCORE:
Office Depot
SCORE:
REI
SCORE:
PetSmart
SCORE:
Vans
SCORE:
Craftsy
SCORE:
Neiman Marcus
SCORE:
Rent the Runway
SCORE:
Retail Top 100