Office Depot

Office Depot builds loyalty and continues to boost profits by offering customer-facing services both in-store and at its consumers’ companies. These services, called ‘Workonomy’, range from in-store tasks like print and copy, tech help, packaging and shipping as well as more advanced services like furniture planning to outfit a shopper’s office, bookkeeping, legal payroll and more. Last year, Office Depot’s CEO said the brand will continue to focus on its in-person and service-oriented interactions in order to differentiate the brand, and its omnichannel approach, from its competition. With around 700,000 subscribers to its services, and the close proximity of Office Depot’s thousands of brick-and-mortar stores, it seems that the approach is paying off and keeping Office Depot among good company on the Index’s top 25.

Previous Rank:
2018: #22 , 2017: n/a
Company Filing:

2019 score: 55


Why we love Office Depot

Tailored email deals and recommendations

Weekly Ad feature is just one facet of Office Depot’s dynamic ‘deal center’ complete with store coupons, offers, and ongoing savings for consumers to pick up their digital order in store (and under one hour) — these deals translate well to each consumer’s inbox where attribute-based recommendations contain intelligent shopper history with exclusive deals based on the user’s browse history.
Tailored email deals and recommendations

Store connected mobile app

In-store mode allows shoppers to access special features and enhance their omnichannel relationship with Office Depot using features like in-app checkout. The brand’s mobile app allows customers to stop by their favorite Office Depot location, scan item barcodes for easy searching, and check out quickly.
Store connected mobile app

Powerful website experience

Office Depot’s customized homepage offers deep discounts and ‘shop by category’ attribute-based suggestions. It’s one of the few brands on the Index that offers shoppers an embedded, personalized widget — complete with a shopper’s cart, recently viewed items, attribute-based recommendations, store locator and much more.
Powerful website experience

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