The Brands that
Didn’t Make the Cut

With only 100 spots on the Index, not every brand made the list. Scores for the brands below ranged from just 7 up to 46 out of 100 possible points. If your brand is listed below, fear not: Get in touch with the Sailthru team for recommendations on how you can increase your score. If your brand is not listed below, take our personalization assessment to generate your own score and see how you stack up.

Get in Touch
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo
non ranked brand's logo

A

Aerosoles

Alex and Ani

AllSaints

Amour Vert

Anastasia Beverly Hills

Aritzia

Ashley Stewart

Aéropostale

B

Backcountry

Bath & Body Works

BaubleBar

Betabrand

Bloom & Wild

Blue Nile

Buck Mason

Burberry

Burlington

Burton

BustedTees

C

Calvin Klein

Cambridge Satchel

Canada Goose

Carbon38

Charles Tyrwhitt

Charlotte Tilbury

Chewy

Coach

Cole Haan

Colorescience

Columbia Sportswear

Crate & Barrel

Cuyana

D

DVF

DermStore

Design Within Reach

Dollar General

Donna Karan

Dr. Martens

E

Edible Arrangements

Eileen Fisher

Elie Tahari

F

Feelunique

Fenty Beauty

Figleaves

Food52

Fossil

French Connection

Fullbeauty

G

Gaiam

GameStop

Godiva

Grove Collaborative

Gucci

Gymshark

H

Hanesbrands

Harrods

Hot Topic

House of Fraser

Huckberry

I

Indochino

J

J. Crew

Jimmy Choo

Joules

K

Kate Spade

Kay (Signet)

Kylie Cosmetics

L

L'Occitane

L.K. Bennett

L.L. Bean

Lands' End

Lane Bryant

Lego

Levi Strauss & Co

Liberty London

Links of London

Loot Crate

Lucky Brand Jeans

M

M.M.LaFleur

MZ Wallace

Mack Weldon

Madewell

Magnolia Market

Marine Layer

Mejuri

Men's Wearhouse

Menlo House

Michaels Stores

Minted

ModCloth

Modell's Sporting Goods

Mondou

Monica Vinader

Mulberry

N

NARS Cosmetics

New Look

New York & Company

Nine West

notonthehighstreet

O

OXO

Oasis

Old Navy

One Kings Lane

Orvis

P

Paper Source

Patagonia

PetFlow

Pier 1 Imports

Puma

R

REI

Ralph Lauren

Redbubble

Reiss

RevZilla

Roots Canada

Rue La La

S

Sainsbury's

Sam Edelman

Shiseido

Skechers

Sole Society

Solstice Sunglasses

Stitch Fix

Stuart Weitzman

Sur La Table

T

T.J.Maxx

Ted Baker

Teleflora

Tillys

Tobi

Toms Shoes

Topshop

Touch of Modern

True Religion

Tumi

V

Vans

Vince

Vineyard Vines

W

Whistles

Williams-Sonoma

World Market

Y

Yankee Candle

Z

Zales

Zara

Zumba Fitness

Zumiez

Resources to propel you up the Index

There’s plenty of opportunity to take your personlization to the next level. These guides can get you started.

A Marketer's Guide to Evaluating Personalization Technology

Download now

Marketing with Artificial Intelligence: 7 Practical AI Use Cases

Download now

Want more personalization insights?

Personalization is a long-term strategy. Find out where to start.

Get in Touch