Master Your Mobile Personalization

Mobile personalization requires relevant messaging, both on- and offline. It also calls for an integrated experience, enabling customers to have a seamless, consistent experience as they navigate your app, brick-and-mortar locations, website -- often at the same time. Easier said than done, but brands like Nordstrom, Nike, Dollar Shave Club, Urban Outfitters and Thrive Market outperform their peers with stellar mobile experiences that all retailers can draw inspiration from. Download the full best practice guide detailing top mobile strategies and tactics, and check out some quick examples of our favorites below.

Download Mobile Guide
second phone
second phone
Ulta mobile
20/20

Loyalty is huge for Ulta, which can attribute more than 90% of its sales to Ultamate Rewards members. The loyalty program lives within the app, making it easy for members to track their points balance and activate their offers from their smartphones. This streamlines the shopping experience both in-store and in-app, where Ulta sends personalized messaging and allows customers to make purchases with Apple’s Touch ID and Face ID.

Explore Ulta
Nike mobile
20/20

Filled with personalized product and content recommendations, the Nike app centralizes customers’ preferences, carts, orders and loyalty perks in one place, anchored by a strong in-app message center. And that’s just one app. Nike has four others, each with its own unique value proposition, whether that’s tracking fitness goals and progress, keeping up with NBA highlights and sneaker drops, or controlling connected footwear.

Explore Nike
Sephora mobile
20/20

For the second year in a row, Sephora earned a perfect score in the mobile category, which: of course it did. Integrated with the beauty giant’s website, email and brick-and-mortar stores, Sephora’s app features daily content and plenty of cool features. Like Visual Artist, the augmented reality fitting rooms where customers can see how different products look with their unique features and coloring.

Explore Sephora
DSW mobile
19/20

Another brand with a flawless mobile score year after year, DSW’s app has it all. Wherever users are, they can see their loyalty rewards, track their offers in a digital wallet and swipe on favorites, Tinder-style. In-store, they can learn more about products and expedite checkout. DSW is so sure you’ll love its app that you get 30 loyalty points, just for downloading it.

Explore DSW

Best of Mobile

Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More
Read More

6 Best Practices for Personalizing Your Mobile Experience

Download Sailthru’s guide for retailers looking to master mobile personalization, driving downloads and escalating engagement, featuring five best practices from personalization pros like Nike, Nordstrom and Urban Outfitters.

Get the Guide

Want more personalization insights?

Personalization is a long-term strategy. Find out where to start.

Get in Touch