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Gifts/Toys/Crafts

#82

Michaels Stores

Michaels Stores features a strong customer experience that continuously rewards email subscribers with personalized email deals. And, even more recently, the brand built a mobile app that allows customers to share the projects they’re working on—allowing for inspiration and loyalty shopping rewards at the same time.

Overview

Categories

Previous Rank

215

Founded

1973

Model

Public

Michaels Stores

Total Score

45

Email

13

Web

15

Mobile

9

Offline

7

Other

1

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Total Score 79
  • Email 21
  • Web 20
  • Mobile 17
  • Offline 9
  • Web 12
07 Food52
  • Sailthru Client
  • Most Improved

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