MATCHESFASHION

MATCHESFASHION’s customer experience offers a seamless integration across all channels, including its physical stores. In 2018 it opened a new store location in Mayfair to actualize its digital capabilities in the physical world. Mayfair’s attic hosts a broadcasting hub, the fourth floor livestreams panel discussions on fashion, while the third floor can be used to book private shopping with MATCHESFASHION’s team of stylists. Meanwhile, the second floor offers masterclasses, dinners and musical performances for MATCHESFASHION loyalists. Digital shopping on the first floor ‘brings the house to life’ where customers can shop MATCHESFASHION’s full offering on an in-store iPad, try it on within 90 minutes, and customers can scan QR codes on their smartphones to discover content that brings the brand to life. MATCHESFASHION outperforms other editorial-rich retailers with its “Style Daily” fashion and lifestyle magazine — translating each shopper’s designer preferences into tailor-made editorial content.

Industry:
Previous Rank:
2018: #29 , 2017: n/a
Company Filing:
Private
Founded:
1987

2019 score: 56

Web:
21/26
Email:
17/25
Mobile:
10/20
Offline:
6/10
Other:
2/18

Why we love MATCHESFASHION

Brilliant mix of email personalization + curation

It’s a home run, or more like a day at the races, with MATCHESFASHION’s email marketing. High-fashion staples are curated and personalized, amidst a great deal of white space, for a glamourous magazine-like spread that’s delivered straight to a shopper’s inbox. Thoughtfully-timed emails contain favorited designers and curator reward program information with a robust communication center for shopper’s to further customize their size preferences, fashion profile and add new favorite designers.
Brilliant mix of email personalization + curation

MyStylist fashion concierge

With 750+ new arrivals hitting MATCHESFASHION each week, it’s not surprising that shopper’s might like some guidance to shop what’s just in. MyStylist, MATCHESFASHION’s dedicated fashion concierge team, offers an unparalleled personal online shopper, supplying 24/7 advice for white glove customer service around the clock.
MyStylist fashion concierge

Personalized loyalty program

MATCHESFASHION offers a ‘curator program’ that allows shoppers to move through different levels of rewards, with each tier garnering more personalization and experience-backed data for the brand to further personalize the consumer’s experience. For example, top-level loyalists are entitled to a dedicated MATCHESFASHION contact, available to help with any and all shopping questions.
Personalized loyalty program

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