MATCHESFASHION’s customer experience offers a seamless integration across all channels, including its physical stores. In 2018 it opened a new store location in Mayfair to actualize its digital capabilities in the physical world. Mayfair’s attic hosts a broadcasting hub, the fourth floor livestreams panel discussions on fashion, while the third floor can be used to book private shopping with MATCHESFASHION’s team of stylists. Meanwhile, the second floor offers masterclasses, dinners and musical performances for MATCHESFASHION loyalists. Digital shopping on the first floor ‘brings the house to life’ where customers can shop MATCHESFASHION’s full offering on an in-store iPad, try it on within 90 minutes, and customers can scan QR codes on their smartphones to discover content that brings the brand to life. MATCHESFASHION outperforms other editorial-rich retailers with its “Style Daily” fashion and lifestyle magazine — translating each shopper’s designer preferences into tailor-made editorial content.