Top 100 Winners
What began as a corner-store apothecary now sells tens of millions in beauty products. And Kiehl’s didn’t get this far by mistake. Through a personalized rewards program, this brand pays close attention to shopper habits to send limited offers, free products, and more to keep customers coming back.
Overview
Categories
Health/Beauty
Tied for 85th
Previous Rank
N/A
Founded
1851
Model
Private

Total Score
44
13
Web
18
Mobile
3
Offline
6
Other
4
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#12
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