Personalization Insights

Personalization is a retail marketer’s best friend. We’ve curated these articles, ebooks, whitepapers and more to help no matter if you’re a personalization expert or just getting started.

The Secrets Behind Birchbox's 211% In-app Sales Boost
3 Ways Retailers Use Digital Technology to Improve the In-Store Experience
Customer Lifecycle Optimization Is an Opportunity for Almost Every Brand — Here’s How to Get Started
With Personalization, To Know a Customer is to Sell a Customer
Redefining Customer Experience with Personalization: A Q&A with overstockArt’s Joe Strouth
The Top 7 Personalization Trends All Marketers Need to Know
Why Personalization Gives Savvy Retailers an Edge Over Amazon
How 100 Retailers are Leveraging the Power of Personalization
Personalization, Customer Lifetime Value, and Why Just About Everyone is Measuring It Wrong
4 Key Strategies for Out-Personalizing Amazon
Personalization Will Grow Your Business, Or Your Competitor’s
Digital Retail Innovation Report
3 Ways Your Company’s App Can Drive In-store Purchases
The Retail Marketer's Guide to Increasing Revenue from Email
7 Retail Marketers Reveal Their Paths to Personalization
Turn Shoppers into Loyalists with Post-Purchase Messaging
How to Elevate Your Abandoned Cart Campaigns
8 Experts Share Their Thoughts on Key Mobile Marketing Trends
How Retailers are Using Mobile Apps: the Good, the Bad, and the Opportunity
Behind the Retail Personalization Index: How We Ranked 100 Brands’ CX
Drapers Report: Why Personalization is Retail's Greatest Opportunity
For JustFab, Personalization Isn’t a Strategy — It’s a Business Model
Personalization vs. Segmentation: The Real Difference and Why it Matters
Personalization: The State of the Art and Where to Start
Decoding Personalization
The Top 5 Reasons Customers Don’t Return to Your Brand
The Definitive Guide for Increasing Repeat Purchase Rates
3 Steps to Maximizing the Potential of Your Email Marketing
Leveraging Loyalty Programs to Increase Repeat Purchases
Only 17% of Brands Fully Understand This Key Metric
6 Ways to Build Customer Loyalty at Every Touch Point
Sailthru Launches First-Ever Personalization Index for Retailers
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