Beyond the
Top 100
Top 100
This year, we evaluated 500 retail and ecommerce brands — each one a leader in its own respective category. In this time of amazing transformation and incredible innovation, we salute the hard work of retail marketers everywhere.
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Highlighting more of retail's finest
We recognize retail's 100 most innovative brands. But there are thousands more using personalization to push their businesses forward. And they deserve some attention, too.
Notable runner-ups
Rite Aid
With Rite Aid, every shopper’s health and well-being is personal — much like the brand’s website experiences.
What We Like
Personalized blend of content and commerce - Anytime someone searches for a specific item on Rite Aid’s site, two separate tabs for search results are created: one for relevant products to satisfy shoppers ready to buy, and one for recommended articles relevant to the individual visitor.
Moda Operandi
As the platform for fashion discovery, Moda Operandi helps empower style through a unique mix of personalized email and design.
What We Like
Customizable email communications - Rather than spam its email list with potentially irrelevant messages and risk negative subscriber reactions, Moda Operandi enables every shopper to select which designers, styles, and products they receive promotions about.
Shutterfly
For years, Shutterfly has helped people make the most out of life’s moments that matter. Now, the brand is working hard to ensure these experiences are never missed — even on-the-go.
What We Like
Mobile experiences made for you - By giving Shutterfly’s mobile app permission to access photos on the device, the “Made Just for You” section on the app’s homescreen previews products using the individual shopper’s picture rather than stock photos or a default model.
Giorgio Armani Beauty
Simple elegance and natural grace are the principles core to Giorgio Armani’s brand foundations. And now, these values are driving unprecedented growth and new connections.
What We Like
Tailored text messages - Whenever a shopper leaves an item in their online cart, Giorgio Armani Beauty sends a personalized text message featuring that product and an extra incentive to convince them to complete their purchase.
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1
1stdibs
A
Aeropostale
Aerosoles
ALDO
alice + olivia
Alo Yoga
Amour Vert
Anastasia Beverly Hills
Arc'teryx
Aritzia
Ashley Homestore
ASICS
ASOS
B
Bath & Body Works
Baublebar
BCBG
Beauty Bay
Big 5 Sporting Goods
Big Lots
Birchbox
Birkenstock
Bonobos
boohoo
Brooklinen
Brooks Brothers
C
Calvin Klein
Cambridge Satchel
CB2
Century 21 Department Stores
CHANEL
Clinique
Club Monaco
Coast
Cole Haan
Colorescience
Columbia Sportswear
Crate and Barrel
D
David Yurman
Debenhams
Dermstore
Design Within Reach
DKNY
Dolce & Gabbana
Dollar Shave Club, Inc.
Dr Martens
E
Eddie Bauer
Eileen Fisher
Elie Tahari
Elizabeth Arden
F
Farfetch
Finery London
FiveFour Club
Fossil
Frames Direct
Franco Sarto
Frank and Oak
French Connection
G
Gaiam
Gamestop
Giorgio Armani Beauty
GNC
Godiva Chocolatier, Inc.
Grove
Gymshark
H
Harry's
Havertys
Hermès
House of Fraser
I
IKEA
IT Cosmetics
Dive deep into the research behind the 2022 Retail Personalization Index
Explore key insights on personalization, evolving shopping behaviors and preferences, data and privacy, the divergence between retailer and consumer perceptions, and more.
K
Keds
Kendra Scott
Kenneth Cole
Kmart
Kurt Geiger
L
L'Oreal Paris
L.K.Bennett
L.L.Bean
Laura Mercier Cosmetics
LEGO
Liberty London
Loot Crate
Lush North America
M
M.M.LaFleur
Mack Weldon
Marc Fisher
Marc Jacobs
Marks and Spencer
Mejuri
Merrell
Michael Kors
Minted
Missguided
Moda Operandi
ModCloth
Moncler
MZ Wallace
N
NARS Cosmetics
Nasty Gal
New Look
Nine West
O
One Kings Lane
Orvis
OXO
P
P.C. Richard & Son
Parachute Home
Patagonia
Petflow
PrettyLittleThing
R
rag & bone
Raymour & Flanigan
Rebecca Minkoff
Redbubble
Reef
Reformation
Reiss
Restoration Hardware, Inc.
Revzilla
S
Sally Beauty
Sam Edelman
Scotch & Soda
Sears
Selfridges
SheIn
Shinola
Shopbop
Shop Disney
Sperry
Stadium Goods
Steiner Sports
Stella & Dot
Stella McCartney
Stitch Fix
Stuart Weitzman
Sur La Table
Sweaty Betty
T
The Body Shop
The Container Store
The Honest Company
Theory
THE OUTNET
Thirdlove
Thursday Boot Company
Tiffany & Co.
Timberland
TOM FORD
Tommy Hilfiger
Tommy John
Torrid
Tory Burch
TUMI
U
Uncommon Goods
Universal Standard
Urban Decay
V
Vera Bradley
Victoria's Secret
Vince
Vince Camuto
W
Williams-Sonoma, Inc.
Z
Zara
Zenni Optical
Zumiez