Beyond the
Top 100

This year, we evaluated 500 retail and ecommerce brands — each one a leader in its own respective category. In this time of amazing transformation and incredible innovation, we salute the hard work of retail marketers everywhere.

Notable runner-ups

Rite Aid

With Rite Aid, every shopper’s health and well-being is personal — much like the brand’s website experiences.

What We Like

Personalized blend of content and commerce - Anytime someone searches for a specific item on Rite Aid’s site, two separate tabs for search results are created: one for relevant products to satisfy shoppers ready to buy, and one for recommended articles relevant to the individual visitor.

Moda Operandi

As the platform for fashion discovery, Moda Operandi helps empower style through a unique mix of personalized email and design.

What We Like

Customizable email communications - Rather than spam its email list with potentially irrelevant messages and risk negative subscriber reactions, Moda Operandi enables every shopper to select which designers, styles, and products they receive promotions about.

Shutterfly

For years, Shutterfly has helped people make the most out of life’s moments that matter. Now, the brand is working hard to ensure these experiences are never missed — even on-the-go.

What We Like

Mobile experiences made for you - By giving Shutterfly’s mobile app permission to access photos on the device, the “Made Just for You” section on the app’s homescreen previews products using the individual shopper’s picture rather than stock photos or a default model.

Giorgio Armani Beauty

Simple elegance and natural grace are the principles core to Giorgio Armani’s brand foundations. And now, these values are driving unprecedented growth and new connections.

What We Like

Tailored text messages - Whenever a shopper leaves an item in their online cart, Giorgio Armani Beauty sends a personalized text message featuring that product and an extra incentive to convince them to complete their purchase.

Want to improve your cross-channel personalization?

Find out why retail’s fastest-growing brands trust Sailthru.

Gen Z is rewriting the rules of retail marketing

Learn why this generation matters — and what the latest research says about connecting your brand with Gen Z consumers.

1

1stdibs

A

Aeropostale

Aerosoles

ALDO

alice + olivia

Alo Yoga

Amour Vert

Anastasia Beverly Hills

Arc'teryx

Aritzia

Ashley Homestore

ASICS

ASOS

B

Bath & Body Works

Baublebar

BCBG

Beauty Bay

Big 5 Sporting Goods

Big Lots

Birchbox

Birkenstock

Bonobos

boohoo

Brooklinen

Brooks Brothers

C

Calvin Klein

Cambridge Satchel

CB2

Century 21 Department Stores

CHANEL

Clinique

Club Monaco

Coast

Cole Haan

Colorescience

Columbia Sportswear

Crate and Barrel

D

David Yurman

Debenhams

Dermstore

Design Within Reach

DKNY

Dolce & Gabbana

Dollar Shave Club, Inc.

Dr Martens

E

Eddie Bauer

Eileen Fisher

Elie Tahari

Elizabeth Arden

F

Farfetch

Finery London

FiveFour Club

Fossil

Frames Direct

Franco Sarto

Frank and Oak

French Connection

G

Gaiam

Gamestop

Giorgio Armani Beauty

GNC

Godiva Chocolatier, Inc.

Grove

Gymshark

H

Harry's

Havertys

Hermès

House of Fraser

I

IKEA

IT Cosmetics

Dive deep into the research behind the 2022 Retail Personalization Index

Explore key insights on personalization, evolving shopping behaviors and preferences, data and privacy, the divergence between retailer and consumer perceptions, and more.

K

Keds

Kendra Scott

Kenneth Cole

Kmart

Kurt Geiger

L

L'Oreal Paris

L.K.Bennett

L.L.Bean

Laura Mercier Cosmetics

LEGO

Liberty London

Loot Crate

Lush North America

M

M.M.LaFleur

Mack Weldon

Marc Fisher

Marc Jacobs

Marks and Spencer

Mejuri

Merrell

Michael Kors

Minted

Missguided

Moda Operandi

ModCloth

Moncler

MZ Wallace

N

NARS Cosmetics

Nasty Gal

New Look

Nine West

O

One Kings Lane

Orvis

OXO

P

P.C. Richard & Son

Parachute Home

Patagonia

Petflow

PrettyLittleThing

R

rag & bone

Raymour & Flanigan

Rebecca Minkoff

Redbubble

Reef

Reformation

Reiss

Restoration Hardware, Inc.

Revzilla

S

Sally Beauty

Sam Edelman

Scotch & Soda

Sears

Selfridges

SheIn

Shinola

Shopbop

Shop Disney

Sperry

Stadium Goods

Steiner Sports

Stella & Dot

Stella McCartney

Stitch Fix

Stuart Weitzman

Sur La Table

Sweaty Betty

T

The Body Shop

The Container Store

The Honest Company

Theory

THE OUTNET

Thirdlove

Thursday Boot Company

Tiffany & Co.

Timberland

TOM FORD

Tommy Hilfiger

Tommy John

Torrid

Tory Burch

TUMI

U

Uncommon Goods

Universal Standard

Urban Decay

V

Vera Bradley

Victoria's Secret

Vince

Vince Camuto

W

Williams-Sonoma, Inc.

Z

Zara

Zenni Optical

Zumiez